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My work experience

This is the real question when it comes to finding the right fit for your business… am I qualified? Personality is obviously important for culture and team dynamics, but that doesn’t mean anything if I can’t do the job well. I hope to be as transparent as possible with my capabilities to ensure both of us can be successful.

Content Marketing Manager | Safeguard Global | March 2022-Present
  • Developed content strategies with optimal messaging to drive conversions on the website, resulting in $5.8 million in marketing assisted revenue
  • Wrote, edited and proofread over 300 pieces of content for campaigns and special projects across website, email, social and digital marketing initiatives
  • Interviewed 12 subject matter experts to draft high-level thought leadership content in the form of sales collateral, webinars, news articles, and ghost blogs
  • Collaborated and managed workflows and timelines to ensure 100% on-time delivery of written copy that met quality/production requirements
Senior Copywriter | Safeguard Global | June 2021-March 2022
  • Wrote, edited and approved content for 150+ whitepapers, blogs, case studies, webinars, videos, press releases and website landing pages to generate traffic and provide valuable materials for lead generation
  • Increased the company newsletter email click-through rate by 140% and click-to-open ratio by 218% over a seven month period of time through copywriting best practices and conversion rate optimization
  • Created B2B outreach campaigns which included calls scripts, automated email drip campaigns, and collateral creation and distribution, resulting in over $4.3M attributable revenue for the company
  • Generated 3,284 leads with copy-related materials, resulting in $2.1 million in closed-won opportunities
  • 37% of all revenue came from a demand generation marketing source, through inbound marketing efforts, segmented email campaigns and prospecting
SEO Copywriter | Safeguard Global | April 2020-June 2021
  • Quadrupled organic traffic from 20K average monthly sessions to 84K average monthly sessions over the course of a single year
  • Improved web rankings to the top three organic searches for 12 major keywords across multiple topics within the industry
  • Conducted extensive keyword research in a competitive market to find low hanging fruit opportunities to build the domain authority
Content Marketing Manager | Synergize Dental | March 2018-April 2020
  • Created content and designed 22 blog posts, 20 list emails, six whitepapers, five infographics, four collateral pieces, four press releases, three power point sales decks, three case studies and one eBook within first nine months
  • Conducted 12 in-depth interviews and surveys with clients and internal staff to identify common complaints, highlight successes, and develop buyer personas for specific industries
  • Managed a team of 10 freelance content writers, social media coordinators, videographers, photographers, website specialists, and business developers
  • Redesigned and built their WordPress website using the Divi theme builder over a 3 month timeframe
Digital Marketing Specialist | inWhatLanguage | February 2016-March 2018
  • Designed and developed a website with over 250 unique pages, which included custom graphics and copy
  • Averaged an 18% open rate and 12% click-to-open rate, which generated 127 marketing qualified leads with a closed-opportunity rate of 36%

Driving organic traffic and awareness

Through extensive keyword research and planning, me and my team were able to create touchpoints for leads on a consistent basis. Our efforts resulted in almost 40,000 monthly searches from non-paid channels. Monthly lead counts often correlated with the amount of organic traffic we were able to create with our SEO efforts. 

Search Engine Optimization (+ current ranking)

Standing

When you are looking for talent across the multitude of marketing tactics, Seth is a remarkable resource. Whether working on video scripts, press releases, websites, content or SEM, he is someone you can depend on to get the job done. He also does it with proven results, demonstrating the ROI on marketing activities. I would highly recommend Seth to take the lead on any marketing project. I’m lucky to know of all his capabilities and will continue to engage him with clients I represent as the CMO. Thank you, Seth!

– Jamie Glass, CMO Artful Thinkers

Converting leads with demand generation

We created hundreds of ebooks, whitepapers, infographics, case studies, webinars, and videos to support the sales team. These were campaign driven content pieces that were distributed via email and in personal interactions with leads. Our sales team was 39% more likely to close a deal when they had these supporting materials for them to leverage. 

Sales Collateral 

Webinars & Video

I believe that there are A players and B players in everyone organization and the more A players an organization gets, the better off they are. Seth sits in a class of his own as an A+ player. The combination of his hard skills and personality makes him a unique talent that produces at high levels and unites the organization as a whole. ANY organization would be straight up lucky to have him.

– David Johnson, Demand Gen Manager at Global Upside

Graphic Design

Most of my graphic design projects have been intended for the digital space. So I’ve done hundreds of email banners for Pardot, social media designs and templates, Google display advertisments, websites, icons, typography, whitepapers, and case studies. But I have also worked with direct mailers and labeling products as well.

Please reference the sales collateral section to see the content pieces I helped design using Adobe Illustrator, Canva, and Photoshop.

I have always been in awe at his talent in graphic design. Never have I seen someone go above and beyond on each task. His skills are impeccable. Each graphic he creates is extremely detailed and has a very creative design. Seth is also an amazing writer. From his white papers to press releases, each document is extremely well worded and informative.

– Kennedi Gubler, Social Media Manager at inWhatLanguage